About Us
At Flutter & Flame, we believe that every story matters, especially the ones still being written.
Our Brand
Our brand was born from a simple but powerful idea: that sharing our stories can spark connection, healing, and hope. In a world where silent struggles are too common, we want our designs to speak loudly, offering encouragement, starting conversations, and reminding people that they are seen, valued, and never alone.
The name Flutter & Flame represents the journey of growth which can be visualized through the design of our logo.
The Flutter
The flutter is the symbol of rebirth that occurs when someone chooses to continue their story. Represented by the butterfly as it emerges from its cocoon, it reflects the strength, hope, and quiet courage it takes to keep moving forward, even through the difficult chapters. Every flutter is a sign that growth, healing, and new beginnings are possible.
The Flame
The flame represents the spark of hope that can ignite change in a life, the community, or even the world. It symbolizes resilience, the inner light that refuses to be extinguished even in the darkest moments. A single spark can inspire action, create connection, and set powerful change in motion, reminding us that even the smallest light can make a big difference.
The Semicolon
The semicolon has become a symbol of hope, strength, and continuation in the mental health community. Just as a writer uses a semicolon when they could have ended a sentence but chose to continue, the semicolon represents a moment when someone chose to keep going. It’s a reminder that your story isn’t over, and it’s worth continuing.
Our Purpose
Through each message we share, we hope to light the way toward greater understanding and mental health awareness.
And because action matters as much as the words, we donate 10% of all proceeds to organizations that directly support mental health awareness and suicide prevention.
Your story isn't over, and together we're changing the world one story and one spark at a time.
❤️ You Matter
Whether you need a listening ear or more urgent help, there are resources available because you are important. Your story matters, so don’t hesitate to reach out.